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Why SEO Marketing?

Consumers are going online. And so should you. Furthermore, search engines are the most powerful marketing platforms in history, but before you can expect to make profits you need Search Engine Optimisation (SEO) so you are visible in the online space.

The reason why SEO marketing is so powerful is because it brings customers to you. Not only that, but customers that are actively searching for your products or services and are ready to buy.

The internet provides businesses of all sizes a real possibility to earn more revenue and grow your business. However, in order to capitalise you cannot afford to ignore Search Engine Optimisation and other digital marketing strategies.

We boast a team of digital marketing experts with knowledge of effective SEO strategies. We provide a full range of online marketing services and keep up to date with the latest trends and technologies in the industry.

The digital sphere is constantly evolving. Ordinarily this poses problems for online businesses, but our experts not only know the best strategies for now, we also have a vision of the future to keep you one step ahead of your rivals.

Keyword research & competitor research

Effective keyword research increases your chances of maximising your audience and increasing SEO rankings. Furthermore, keywords give you a maypole to structure your content around and drive a targeted audience to your product pages, articles, targeted copy and much more.

Analytics setup & review

We ensure that your website is equipped with robust analytics tools and accurately tracking essential metrics. Our dedicated team of SEO professionals will conduct a thorough review of your analytics setup, ensuring that it is properly configured to capture valuable data and provide actionable insights.

Link building campaigns

Inbound links are a strong indication that you are a trusted business. The more quality links you have pointing to your website, the higher you rank in search engines. We publish great content to attract inbound links and link to other authoritative websites that also help to improve SEO.

Social media campaigns

SEO and social media go hand in hand. Although they are different strategies, being active in social networks raises awareness of your products and drives traffic to your website. And thanks to a culture of sharing content, social media campaigns give you the opportunity to reach a broader audience.

SEO Campaign Reporting

Keeping a track of your search engine ranking helps you identify how effective your SEO campaign is and tailor content to target effective keywords. The higher you rank the more customers you attract and our search engine reporting gives you the bigger picture.

Repeat keyword research

Some keywords can be very competitive and if you do not have visibility in search engines, the keywords you have may not be working for you. Periodically researching keywords and updating keywords that are not performing is a strategy you cannot afford to ignore.

Our Search Engine Optimisation Process

At our SEO agency, we prioritise gaining a deep understanding of your business, including your products, services, and target audience. This knowledge allows us to tailor our strategies to deliver the information your customers seek. By harnessing the power of AI tools, we shine a spotlight on your brand, attracting organic traffic from valuable customers.

Our meticulous approach involves conducting a comprehensive website audit to pinpoint the strengths and weaknesses of your online presence. With this insight, we develop a strategic plan to enhance the performance of underperforming pages and optimize your website’s overall effectiveness.

We take pride in our team’s expertise and meticulousness. Every member is highly experienced and dedicated to making even the slightest changes that can have a significant impact on your traffic and revenue. With our meticulous attention to detail, you can trust us to drive meaningful results for your business.

Organic SEO Tactics We Deploy

UI/UX audit for SEO
Site architecture
Backlink analysis
Competitive analysis
Search Console setup
Content intent analysis

Keyword research
Competitor analysis
Metadata optimisation
Internal linking audit
Link building
Site copy updates

Image optimisation
Schema markup
Local listings/GMB management
Ongoing tracking and goal setup
SEO Reporting
Content strategy development

Frequently Asked Questions (FAQs)

How do our SEO strategies drive success?

Over 90% of web experiences start on search engines such as Google, Bing, Yahoo, etc. We understand that the first interaction between your brand and potential customers will likely occur through a search engine. Building a solid foundation in SEO and investing in it can lead to explosive growth. This initial interaction on a search engine also means exposure to a high-intent audience — these are people who specifically seek an answer, and it’s important that your brand provides an answer to their question.

How can an organic SEO agency help my business?

Unlike other marketing channels, SEO does not require any significant upfront investment — and the benefits, if done correctly, are substantial for your business. We have worked with many companies that have achieved YOY growth by strictly executing organic SEO.

What makes our SEO services different?

Grant McArthur SEO provides end-to-end SEO services. These services include technical SEO, on-page SEO, off-page SEO, and more. Our experts create strong frameworks that lead to higher organic traffic, first-page keyword ranking, and more conversions. We know the true value of a high-intent audience — and our strategies ensure that your brand’s first interaction with the audience is as memorable as possible and leads to tangible results.

What is the key challenge with organic SEO that you can help me overcome?

SEO has significantly evolved over the years. Traditional methods of keyword stuffing and blackhat SEO won’t work in the long term. Search engine algorithms are more sophisticated than ever, and trying to outsmart them will probably do your business more harm than good. As one of the top SEO agencies in the country we can ensure organic success for your business.

Ready to take your website to the next level with our SEO services?