Ultimate Contracts Web Proposal

Paul, It was great to speak with you last week about the Web project for Ultimate Contracts LTD

Gone are the days when we knew for certain that everyone was viewing the web on a desktop or laptop computer so websites were designed and developed for that standard experience.  Increasingly, people are viewing the web on a variety of devices – tablets, smart phones and other mobile devices. Currently, your website doesn’t support those devices, this can negatively affect how users interact with your business. The site may load slowly, the layout is fixed and awkward to navigate and you may end up with a frustrated user. Statistics show that most users don’t convert when using small screen devices which means you may be losing out on valuable business opportunities.

We can turn this problem around using responsive design. We’ll redesign your website’s front-end to adapt and scale to whatever kind of device the user is viewing from while upgrading your existing look and feel and improving overall performance. We’ll test it on a variety of devices  – mobile and non-mobile – to ensure the experience is consistent and easy to use.

I am excited by the potential for growth that exists as you take this important step in overhauling your digital presence and believe our expertise, experience and client-focused approach makes us well suited to help plan and implement it.

Deliverables & Solution

Having studied your main competitors websites, The Contract Chair co, Cult Furniture & Protocol UK,  we believe you are in a great position to display Ultimate Furniture as one of the key leaders in your field.

We recommend the development of a completely original site, built from the ground up with large images & design elements to showcase the products you offer. A strong emphasis will be placed on building the site up with Search Engine Optimisation (SEO) in mind.

This site will include general and informational pages, previous projects to display your work as well as a content management system that will allow you to update site content and product information, we will keep the ‘request a quote’ feature of the current site, where users will be able to build a list of items they would like a quote on, then send directly to you.

We will place a lot of time getting the individual product pages correct, to display your furniture in a clean, modern way. I really like Cult furnitures page below (minus showing the pricing). Their category page is also very clean. we would aim for something similar for Ultimate. (you can click each image to view the page)

A live chat feature can also be integrated to run during business hours. 


Option 1

A complete website redesign to update and upgrade Ultimate contracts web presence for the modern user. Plus the addition and configuration of 500 – 1000 products – £7750 +VAT

Option 2

As above minus the product additions. I would provide a training video showing you how to upload products at your own pace   – £4750 +VAT

SEO Plan

With a site redesign complete we will already be increasing the time users spend on the site & contacting your for quotes. The next step is to increase the number of people arriving on the site via organic search & Google. Along with this we will also implement remarketing via Facebook ads & Google display network. This is a very cost effective way of bringing users back to the site & keeping the brand in mind after they have left your website. 

With SEO we run on a month to month agreement with a recommended minimum time of 6 months, although the best returns are seen between 6-12 months. 

£1500 + VAT per month

Next Steps

If you have any further questions or would like to discuss anything in more detail please do not hesitate to get in touch. I am very excited at the prospect of working with yourself on this project and believe we can make a great improvement on your business both online & offline in the coming months.